Disruption Blog » St George Bank http://www.wtbwa.com.au/index.php New and exciting work from WTBWA Wed, 14 Apr 2010 05:10:17 +0000 http://wordpress.org/?v=2.3.1 en St.George – Brand Campaign http://www.wtbwa.com.au/index.php/archive/2007/12/04/stgeorge/ http://www.wtbwa.com.au/index.php/archive/2007/12/04/stgeorge/#comments Tue, 04 Dec 2007 05:21:18 +0000 admin http://www.wtbwa.com.au/index.php/archive/2007/12/04/stgeorge/ Client: St.George
Creative: Garry Horner and Matt Kemsley
Brief: A multi-touchpoint campaign leveraging St.George’s core promise, that “You’ll experience a different style of banking at St.George.”
With TV leading the campaign, outdoor and press components were created that exploded the “Born to work at St.George” idea through several creative iterations. These channels were also supported by in-branch material, radio and internally within St.George.

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