Disruption Blog » Pacific Brands

Pacific Brands - Hush Puppies

admin — Thu, 29 Oct 2009 23:24:00 +0000

Client: Hush Puppies Summer 2009/2010

Creative Team: Amelia Birrell and Georgie Secull

Brief: Every woman craves comfortable and fashionable shoes. But few brands can truly marry style with comfort in the way that Hush Puppies do. The brief to the agency was to develop a print campaign that showcased the latest summer looks, but in a uniquely Hush Puppies way.

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Pacific Brands – Holeproof Smart Socks and Undies

admin — Mon, 10 Dec 2007 23:42:28 +0000

Client: Pacific Brands – Holeproof Smart Socks and Undies
Creative: Scott Whybin and Justine Gallacher
Brief: Introduce a new range of underclothes made from fabric which uses antibacterial copper technology.

Our aim was to give mass appeal to a limited market specialist product. To do this we focussed on the key benefits of the technology. For men’s socks, that was the suppression of foot odour – with the result that men could be unusually confident about removing their shoes in public. This was dramatised in the commercial. Once the concept was established, we demonstrated how the technology could benefit the consumer across the other products in the range.

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Pacific Brands – Rio

admin — Mon, 10 Dec 2007 23:38:59 +0000

Client: Pacific Brands – Rio
Creative: Bruce Baldwin and Michael Syme
Brief: Bring fun and cheekiness to the established value-based Rio brand.

Showcasing a broad new range of colourful products and value packs, our multi-executional approach featuring comedienne Fifi Box takes the boredom out of a rational value proposition by making the brand immensely cheerful, bright and lively.

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