Mars Petcare Australia
Mars Petcare - WHISKAS Dancing Mouse Outdoor \\ 14.08.08 \ No Comments Client: Mars Petcare - WHISKAS Dancing Mouse Outdoor The much-loved WHISKAS Dancing Mouse commercial was coming back. But how to ensure that it remained top-of-mind when cat owners went shopping? How about a poster that sings to you? Read more |
Mars Petcare - OPTIMUM Launch Campaign \\ 14.08.08 \ No Comments Client: Mars Petcare - OPTIMUM Launch Campaign OPTIMUM is a scientifically developed pet food with a Macro Nutrient Profile (MNP) specifically designed for pets at different stages in their lives. The nutritional benefits of such a food are many and varied. Our challenge, therefore, was to communicate a lot of scientific information in an entertaining manner. And at the same time build a unique tone of voice – engaging, likeable and unique – for the brand. |
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6.08.08 \ No Comments Client: Mars Petcare PEDIGREE PEDIGREE keeps Australia’s dogs smiling. Read more |
Mars Petcare Australia– Pedigree Small Dog food \\ 11.12.07 \ 1 Comment Client: Mars Petcare Australia– Pedigree Small Dog food Before the introduction of this product, specialist food for small dogs was all about pampering precious lap-dogs. But Pedigree’s research indicated that there was a large population of small, feisty, active dogs with a totally different set of dietary requirements. These are small dogs with big hearts – and that’s what their owners love about them. So that’s what we set out to celebrate in our advertising. |