Disruption Blog » Nissan Australia

Nissan - 370 Reasons to Z

admin — Mon, 21 Sep 2009 04:47:34 +0000

Client: Nissan Australia - 370Z Launch ‘Take the Wheel’
Creative: Marco Eychenne, Mark Cimarosti, Claire Gillis
Brief: 2009 marked the 40th anniversary of the legendary Z range. And the new 370Z was the pinnacle of this rich heritage. Our aim was to create a new legend, in what has been a very tough climate for car companies. In Australia car sales have dropped by 22%. Making it an especially tough time to sell sports cars.
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Nissan X-TRAIL turbo diesel launch

admin — Thu, 14 Aug 2008 07:15:24 +0000

Client: Nissan X-TRAIL turbo diesel launch
Creative: Bruce Baldwin, Michael Syme
Brief: Launch the new turbo diesel Nissan X-TRAIL as the authentic turbo diesel SUV.

Like your pet, your car is an extension of your personality, and the second installment of the successful ‘Not for pretenders’ Nissan X-TRAIL campaign reinforces this. (more…)

Nissan Australia - Dualis Launch Campaign

admin — Mon, 02 Jun 2008 08:59:55 +0000

Client: Nissan Australia
Creative: Justine Gallacher and Rob Hibbert
Brief: Launch the Nissan DUALIS a whole new vehicle concept.

The DUALIS takes Nissan into exciting new territory and, congruously, our supporting campaign presents a new and unique style of automotive advertising.

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Nissan Australia - Launch the new Micra Campaign

admin — Mon, 02 Jun 2008 08:10:35 +0000

Client: Nissan Australia
Creative: Peter Kirwan, Paul Hastings, Kara Grey and Andrew Fergusson
Brief: Launch the new Micra and rebuild Nissan brand presence within the light car segment

With 16 models flighting for share of the light car segment, Nissan challenged the light car recipe with the launch of the new Nissan Micra. Specifically aimed at young urban females Micra positioned itself as the vehicle that inspires fun in the city with its stand out from the crowd styling. The launch campaign themed ‘Cities love Micra’ required a multimedia approach including television, cinema, print, press, outdoor, radio, online and transit media.

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Nissan Australia - Xtrail

admin — Mon, 10 Dec 2007 23:26:20 +0000

Client: Nissan Australia
Creative: Bruce Baldwin and Michael Syme
Brief: Launch the new X-TRAIL as the only real compact 4 wheel drive.

While the competition were becoming increasingly smooth, refined and sleek, and vying for an ‘urban contemporary’ image, Nissan’s new X-TRAIL continued to present itself as a tough, rugged and unashamedly authentic traditional 4WD. So instead of taking the competitors on at their own game, our multimedia campaign celebrated the joy of real off-road 4WDs and presented the competitors as pretenders.
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