Nissan Australia
Nissan X-TRAIL turbo diesel launch \\ 14.08.08 \ No Comments Client: Nissan X-TRAIL turbo diesel launch Like your pet, your car is an extension of your personality, and the second installment of the successful ‘Not for pretenders’ Nissan X-TRAIL campaign reinforces this. Read more |
Nissan Australia - Dualis Launch Campaign \\ 2.06.08 \ No Comments Client: Nissan Australia The DUALIS takes Nissan into exciting new territory and, congruously, our supporting campaign presents a new and unique style of automotive advertising. |
Nissan Australia - Launch the new Micra Campaign \\ 2.06.08 \ No Comments Client: Nissan Australia With 16 models flighting for share of the light car segment, Nissan challenged the light car recipe with the launch of the new Nissan Micra. Specifically aimed at young urban females Micra positioned itself as the vehicle that inspires fun in the city with its stand out from the crowd styling. The launch campaign themed ‘Cities love Micra’ required a multimedia approach including television, cinema, print, press, outdoor, radio, online and transit media. |
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11.12.07 \ 1 Comment Client: Nissan Australia While the competition were becoming increasingly smooth, refined and sleek, and vying for an ‘urban contemporary’ image, Nissan’s new X-TRAIL continued to present itself as a tough, rugged and unashamedly authentic traditional 4WD. So instead of taking the competitors on at their own game, our multimedia campaign celebrated the joy of real off-road 4WDs and presented the competitors as pretenders. |