Disruption Blog » MAXXIUM http://www.wtbwa.com.au/index.php New and exciting work from WTBWA Wed, 14 Apr 2010 05:10:17 +0000 http://wordpress.org/?v=2.3.1 en Absolut - In An ABSOLUT World Launch Campaign http://www.wtbwa.com.au/index.php/archive/2008/06/03/absolut-in-an-absolut-world-launch-campaign/ http://www.wtbwa.com.au/index.php/archive/2008/06/03/absolut-in-an-absolut-world-launch-campaign/#comments Tue, 03 Jun 2008 08:31:26 +0000 admin http://www.wtbwa.com.au/index.php/archive/2008/06/05/absolut-in-an-absolut-world-launch-campaign/ Client: Maxxium, ABSOLUT
Creative: Peter Bidenko, Tom Hoskins, Kara Grey, Karl Reynolds, Andy Fergusson, Dan O’Connell
Brief: To shift the focus of the brand from aspirational and aloof to being inspirational and approachable with a meaningful and relevant point of view.

If you could change one thing about the world to make it a more inspiring and desirable place, what would it be? Absolut Vodka’s new campaign asks consumers to imagine an Absolut world and engage with the brand in a way that’s relevant to each individual. Using online, activation, cinema and POS channels, TBWA launched Absolut’s new international brand campaign. www.inanabsolutworld.com.au

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]]> http://www.wtbwa.com.au/index.php/archive/2008/06/03/absolut-in-an-absolut-world-launch-campaign/feed/ Galliano Sambuca – Ode to Badness campaign http://www.wtbwa.com.au/index.php/archive/2007/12/04/galliano-sambuca-ode-to-badness-campaign/ http://www.wtbwa.com.au/index.php/archive/2007/12/04/galliano-sambuca-ode-to-badness-campaign/#comments Tue, 04 Dec 2007 03:19:02 +0000 admin http://www.tequila.com.au/blog.php/archive/2007/12/04/galliano-sambuca-%e2%80%93-ode-to-badness-campaign/ Client: Maxxium
Creatives: Grahame Smith and Steve Dodds
Brief: To give Galliano Sambuca a new edgy attitude and make it the shot of choice.

This campaign acknowledges that in every group there is a drink instigator, the incendiary who buys a round of Galliano Sambuca to get the party started. The bad guy everyone loves.

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