Absolut - In An ABSOLUT World Launch Campaign \\

3.06.08   \   No Comments

Client: Maxxium, ABSOLUT
Creative: Peter Bidenko, Tom Hoskins, Kara Grey, Karl Reynolds, Andy Fergusson, Dan O’Connell
Brief: To shift the focus of the brand from aspirational and aloof to being inspirational and approachable with a meaningful and relevant point of view.

If you could change one thing about the world to make it a more inspiring and desirable place, what would it be? Absolut Vodka’s new campaign asks consumers to imagine an Absolut world and engage with the brand in a way that’s relevant to each individual. Using online, activation, cinema and POS channels, TBWA launched Absolut’s new international brand campaign. www.inanabsolutworld.com.au

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Galliano Sambuca – Ode to Badness campaign \\

4.12.07   \   No Comments

Client: Maxxium
Creatives: Grahame Smith and Steve Dodds
Brief: To give Galliano Sambuca a new edgy attitude and make it the shot of choice.

This campaign acknowledges that in every group there is a drink instigator, the incendiary who buys a round of Galliano Sambuca to get the party started. The bad guy everyone loves.

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