Disruption Blog » Helga’s http://www.wtbwa.com.au/index.php New and exciting work from WTBWA Wed, 14 Apr 2010 05:10:17 +0000 http://wordpress.org/?v=2.3.1 en Helga’s - Archive http://www.wtbwa.com.au/index.php/archive/2007/12/04/helgas-archive/ http://www.wtbwa.com.au/index.php/archive/2007/12/04/helgas-archive/#comments Tue, 04 Dec 2007 02:32:45 +0000 admin http://www.tequila.com.au/blog.php/archive/2007/12/04/helgas-archive/ Client: Goodman Fielder
Creative teams: Steve Dodds, Grahame Smith, Dave Lidster, Hamish Spencer, Pete Bidenko
Brief: To remind people of Helga’s European heritage and put a stop to the decline in sales.

The Helga’s campaign ran across TV, online and press media, as well as taking advantage of a through-the-line promotion with partner PBL in ‘Things to try before you die’, which included online banners, TV stings and features in New Idea.

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