Helga’s - Archive \\

4.12.07   \   No Comments

Client: Goodman Fielder
Creative teams: Steve Dodds, Grahame Smith, Dave Lidster, Hamish Spencer, Pete Bidenko
Brief: To remind people of Helga’s European heritage and put a stop to the decline in sales.

The Helga’s campaign ran across TV, online and press media, as well as taking advantage of a through-the-line promotion with partner PBL in ‘Things to try before you die’, which included online banners, TV stings and features in New Idea.

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