Disruption Blog » Glaxo Smith Kline http://www.wtbwa.com.au/index.php New and exciting work from WTBWA Wed, 14 Apr 2010 05:10:17 +0000 http://wordpress.org/?v=2.3.1 en GSK, Australia - Battle for the Bronchs http://www.wtbwa.com.au/index.php/archive/2007/11/23/battle-for-the-bronchs/ http://www.wtbwa.com.au/index.php/archive/2007/11/23/battle-for-the-bronchs/#comments Fri, 23 Nov 2007 04:55:00 +0000 admin http://www.tequila.com.au/blog.php/blog.php/2007/11/23/battle-for-the-bronchs/ Client: Glaxo Smith Kline Australia
Creative: Andy Fergusson, Claire Gillis, Neil Heymann
Director: Banjo Fitzsimons

Battle for the Bronchs is an asthma awareness campaign for Glaxo Smith Kline Australia that features an interactive comic book combining live action video, set in a unique illustrated city inside a pair of lungs, and narrative-integrated ‘breath-controlled’ games: www.battleforthebronchs.com.au

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