Disruption Blog » Fairfax

The Sydney Morning Herald - Sydney International Food Festival

admin — Wed, 30 Sep 2009 06:42:12 +0000

Client: The Sydney Morning Herald Sydney International Food Festival
Creative: Miles Jeffreys & Tammy Keegan
Brief: This year the Sydney International Food Festival replaces the popular Good Food Month, our brief was to create excitement around this new event and drive people to discover a world of international food right in their own backyard.
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The Sydney Morning Herald - Sydney Symphony

admin — Wed, 23 Sep 2009 07:46:41 +0000

Client: The Sydney Morning Herald
Creative: Matt Kemsley, Garry Horner, Joe Craig, Janelle Shearer
Brief: Each year the SSO partners with Fairfax to give readers a free CD with a sample of the world’s favourite classical music. For SMH, the objective of the campaign was to drive a circulation lift by offering readers the opportunity to experience an escape into the world of classical music.
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The Sydney Morning Herald - Weekday Business + Sport Liftout Resize

admin — Wed, 23 Sep 2009 07:46:38 +0000

Client: The Sydney Morning Herald Weekday Business + Sport Size Change
Creative: Steve Dodds, Dave Lidster, Sri Mogeri, David O’Sullivan
Brief: Two of the most popular Monday to Friday sections, Sport and Business will become one convenient (tabloid-sized) lift out. The quality of journalism and content which saw the paper awarded Newspaper of the Year earlier this month (PANPA Award), will still remain the same, the only change is size. The paper’s main news section will remain a broadsheet.
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Fairfax – The Sun-Herald - S re-launch campaign and promotion

admin — Tue, 03 Jun 2008 07:52:02 +0000

Client: Fairfax – The Sun-Herald
Creatives: Miles Jeffreys & Mark Cimarosti
Brief: To develop a press campaign to communicate the re-launch of The Sun-Herald’s ‘S’ and develop an integrated campaign to communicate the two week promotion to follow the ‘S’ re-launch.

On Sunday 18 May, The Sun-Herald re-launched the new look ‘S’ section supported by a press campaign.

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Fairfax – The Sun-Herald – WWF Calendar

admin — Tue, 11 Dec 2007 02:57:04 +0000

Client: Fairfax – The Sun-Herald
Creatives: Steve Dodds and Dave O’Sullivan
Brief: Launch the Sun-Herald’s exclusive WWF calendar by tapping into Sydneysiders’ increasing concern for the environment.

The Sun-Herald, teamed with WWF-Australia and EnergyAustralia, is offering readers a glossy calendar featuring high quality photo-journalism of endangered animals. The calendar comes complete with useful and educational information about the animals as well as energy efficiency tips.

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Fairfax – Swing & Soul

admin — Fri, 23 Nov 2007 03:33:31 +0000

Client: Fairfax - The Sun-Herald
Creative: Garry Horner and Matt Kemsley
Brief: Drive up sales of The Sun-Herald by making the free ‘Swing and Soul’ double CD giveaway a must-have Sunday essential.

This was the first job for The Sun-Herald carried out across print, online, TV and radio media. The imagery, CD cover and online were a celebration of the swing and soul era and encouraged consumers to engage with this period of music history. The print work was modeled on pin-up posters from this era. Week I featured an illustration of Louis Armstrong and Week II of James Brown.

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