Fairfax – The Sun-Herald - S re-launch campaign and promotion \\

3.06.08   \   No Comments

Client: Fairfax – The Sun-Herald
Creatives: Miles Jeffreys & Mark Cimarosti
Brief: To develop a press campaign to communicate the re-launch of The Sun-Herald’s ‘S’ and develop an integrated campaign to communicate the two week promotion to follow the ‘S’ re-launch.

On Sunday 18 May, The Sun-Herald re-launched the new look ‘S’ section supported by a press campaign.

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Fairfax – The Sun-Herald – WWF Calendar \\

11.12.07   \   No Comments

Client: Fairfax – The Sun-Herald
Creatives: Steve Dodds and Dave O’Sullivan
Brief: Launch the Sun-Herald’s exclusive WWF calendar by tapping into Sydneysiders’ increasing concern for the environment.

The Sun-Herald, teamed with WWF-Australia and EnergyAustralia, is offering readers a glossy calendar featuring high quality photo-journalism of endangered animals. The calendar comes complete with useful and educational information about the animals as well as energy efficiency tips.

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Fairfax – Swing & Soul \\

23.11.07   \   No Comments

Client: Fairfax - The Sun-Herald
Creative: Garry Horner and Matt Kemsley
Brief: Drive up sales of The Sun-Herald by making the free ‘Swing and Soul’ double CD giveaway a must-have Sunday essential.

This was the first job for The Sun-Herald carried out across print, online, TV and radio media. The imagery, CD cover and online were a celebration of the swing and soul era and encouraged consumers to engage with this period of music history. The print work was modeled on pin-up posters from this era. Week I featured an illustration of Louis Armstrong and Week II of James Brown.

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