Disruption Blog » eBay http://www.wtbwa.com.au/index.php New and exciting work from WTBWA Wed, 14 Apr 2010 05:10:17 +0000 http://wordpress.org/?v=2.3.1 en eBay.com.au – Presents to Cry For http://www.wtbwa.com.au/index.php/archive/2007/11/19/ebay-test/ http://www.wtbwa.com.au/index.php/archive/2007/11/19/ebay-test/#comments Mon, 19 Nov 2007 06:21:14 +0000 admin http://www.tequila.com.au/disruptionblog/index.php/2007/11/19/ebay-test/ Client: eBay.com.au
Creative: Claire Gillis, Karl Reynolds, Hamish Spencer, Dave Lidster
Brief: Get people to buy one Christmas present this year on eBay.com.au

The campaign launched with one TV airing of an emotional film which also featured in banner ads and on the microsite www.presentstocryfor.com.au. The site features tips, tricks and tools from eBay to help you buy more thoughtful gifts, including ‘The Blubinator’ for those who want to make someone sob with joy this Christmas.

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