Disruption Blog » Beiersdorf http://www.wtbwa.com.au/index.php New and exciting work from WTBWA Wed, 14 Apr 2010 05:10:17 +0000 http://wordpress.org/?v=2.3.1 en Beiersdorf – NIVEA Sun http://www.wtbwa.com.au/index.php/archive/2007/11/23/nivea-sun/ http://www.wtbwa.com.au/index.php/archive/2007/11/23/nivea-sun/#comments Fri, 23 Nov 2007 05:06:14 +0000 admin http://www.tequila.com.au/blog.php/blog.php/2007/11/23/beiersdorf-%e2%80%93-nivea-sun/ Client: Beiersdorf – NIVEA Sun
Creative: Garry Horner and Matt Kemsley
Brief: To revitalise NIVEA Sun and make it more relevant to its target audience by re-engaging the consumers with a unique and involving point of difference.

“This ad is so Aussie it’s not funny” and “It makes you wish that school was out so you could jump in the car with some mates, and head to the nearest beach” wrote B&T of its Pick of the Week.

(more…)

]]> http://www.wtbwa.com.au/index.php/archive/2007/11/23/nivea-sun/feed/