adidas Australia – Impossible is Nothing \\

20.02.08   \   2 Comments

Client: adidas Australia – Impossible is Nothing
Creative: Adrian Pritchard and Pat Sofra
Brief: Support Global ‘Impossible is Nothing’ TVC Launch

The focus of our creative support for the global television and digital media was to create communications directly from the global approach that engaged our target audience in a fresh and memorable way. The locally produced engagement creative consisted of Flash driven game and rich media online executions

Read more

adidas Australia – Four Codes Football \\

20.02.08   \   No Comments

Client: adidas Australia – Four Codes Football
Creative: Adrian Pritchard and Pat Sofra
Brief: Demonstrate adidas’ passion for all football in Australia – highlighted by its genuine range of footy boots and association with top players across all codes, such as Matt Giteau; Mark Gasnier; Dale Thomas; Danny Allsopp

Unlike other countries, footy in Australia means any one of four codes - AFL, Rugby Union, Rugby League and Soccer. As such we needed to drive awareness and credibility of adidas having authentic footy product for every style of play, every style of player and across every code. The campaign included a promotional microsite (adidasfootball.com.au), rich media web banners and consumer promotion, together with supporting point-of-sale and retailer window display concepts.

Read more