Disruption Blog

Tourism Tasmania

admin — Thu, 29 Oct 2009 23:24:39 +0000

Creative Team: Scott Whybin, Justine Gallacher and Rob Hibbert

Brief: Tasmania is a “one day” destination. There are very few people who don’t want to go there – it’s beautiful, clean and green, full of nature, heritage and great food and wine. The problem that people aren’t sure what they’ll do when they get there. There’s no trigger to action.

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Pacific Brands - Hush Puppies

admin — Thu, 29 Oct 2009 23:24:00 +0000

Client: Hush Puppies Summer 2009/2010

Creative Team: Amelia Birrell and Georgie Secull

Brief: Every woman craves comfortable and fashionable shoes. But few brands can truly marry style with comfort in the way that Hush Puppies do. The brief to the agency was to develop a print campaign that showcased the latest summer looks, but in a uniquely Hush Puppies way.

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VISA Debit - Go

admin — Wed, 30 Sep 2009 06:42:24 +0000

Client: VISA Debit
Creative: Matt Kemsley, Garry Horner, Miles Jeffreys, Tammy Keegan
Brief: Dislodge EFTPOS as the default transaction card and redefine VISA Debit as the next generation transaction card.
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The Sydney Morning Herald - Sydney International Food Festival

admin — Wed, 30 Sep 2009 06:42:12 +0000

Client: The Sydney Morning Herald Sydney International Food Festival
Creative: Miles Jeffreys & Tammy Keegan
Brief: This year the Sydney International Food Festival replaces the popular Good Food Month, our brief was to create excitement around this new event and drive people to discover a world of international food right in their own backyard.
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Pedigree - Puppy.com.au

admin — Wed, 30 Sep 2009 06:19:35 +0000

Client: Pedigree
Creative: Kara Grey, Natalie Cheng
Brief: Create a web destination that embraces the Pedigree Puppy brand edict/ethos, “We’re for dogs and that means puppies too,” giving puppy parents all the tools necessary to raise their puppy and be there with them to celebrate all the key moments on their pup’s journey to dog-hood.
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COMTEL - Just 15

admin — Tue, 29 Sep 2009 00:00:58 +0000

Client:Comtel Corporation
Creative:Garry Horner, Matt Kemsley & Dave O’Sullivan, Sri Mogeri.
Brief: For the launch of JUST 15 Prepaid Mobile, Comtel needed a campaign that would give the brand a new identity and make them famous for the having the best and cheapest pre-paid mobile plan in the country.
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The Sydney Morning Herald - Sydney Symphony

admin — Wed, 23 Sep 2009 07:46:41 +0000

Client: The Sydney Morning Herald
Creative: Matt Kemsley, Garry Horner, Joe Craig, Janelle Shearer
Brief: Each year the SSO partners with Fairfax to give readers a free CD with a sample of the world’s favourite classical music. For SMH, the objective of the campaign was to drive a circulation lift by offering readers the opportunity to experience an escape into the world of classical music.
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The Sydney Morning Herald - Weekday Business + Sport Liftout Resize

admin — Wed, 23 Sep 2009 07:46:38 +0000

Client: The Sydney Morning Herald Weekday Business + Sport Size Change
Creative: Steve Dodds, Dave Lidster, Sri Mogeri, David O’Sullivan
Brief: Two of the most popular Monday to Friday sections, Sport and Business will become one convenient (tabloid-sized) lift out. The quality of journalism and content which saw the paper awarded Newspaper of the Year earlier this month (PANPA Award), will still remain the same, the only change is size. The paper’s main news section will remain a broadsheet.
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Save Miguel

admin — Wed, 23 Sep 2009 07:46:30 +0000

Client: Amorim
Creative: Matt Kemsley, Garry Horner
Brief: Amorim came to us with their business problem. To build massive awareness of the environmental issue facing the cork industry with the introduction of mass produced metal screw caps.
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La Famiglia - Garlic Bread so good Italian Mama is stealing it back

admin — Wed, 23 Sep 2009 07:46:15 +0000

Client: Goodman Fielder - La FAMIGLIA Garlic Bread
Creative: Garry Horner, Matt Kemsley, & Ryan Foster
Brief: Popularise Garlic Bread whilst communicating the quality of La FAMIGLIA.
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