Pacific Brands – Hush Puppies
30.10.09
Client: Hush Puppies Summer 2009/2010
Creative Team: Amelia Birrell and Georgie Secull
Brief: Every woman craves comfortable and fashionable shoes. But few brands can truly marry style with comfort in the way that Hush Puppies do. The brief to the agency was to develop a print campaign that showcased the latest summer looks, but in a uniquely Hush Puppies way.
In developing the campaign, the agency utilized the brand’s most famous asset – the Bassett Hound. Four 8 week old Bassett Hound puppies stormed the Daylesford location to help create a delightfully summery print campaign which hit magazines in September this year.
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