Pacific Brands – Hush Puppies

 

30.10.09

Client: Hush Puppies Summer 2009/2010

Creative Team: Amelia Birrell and Georgie Secull

Brief: Every woman craves comfortable and fashionable shoes.  But few brands can truly marry style with comfort in the way that Hush Puppies do. The brief to the agency was to develop a print campaign that showcased the latest summer looks, but in a uniquely Hush Puppies way.

In developing  the  campaign, the agency utilized the brand’s most famous asset – the Bassett Hound.  Four 8 week old Bassett Hound puppies stormed the Daylesford location to help create a delightfully summery print campaign which hit magazines in September this year.

Creative Work Examples:

WomensSummer09 CoverWomensSummer09_1WomensSummer09_2WomensSummer09_3

     
 

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