Client: VISA Debit
Creative: Matt Kemsley, Garry Horner, Miles Jeffreys, Tammy Keegan
Brief: Dislodge EFTPOS as the default transaction card and redefine VISA Debit as the next generation transaction card.

EFTPOS has served Australia well as our favourite default transaction card, but all good things must come to an end. EFTPOS was designed in the 1980s for a different, less connected world. Think about it, the internet didn’t exist, we didn’t have laptops, we didn’t even have mobile phones.

The world has moved on and we know Australians like to embrace new technology really quickly. So why are we still using a transaction card that was launched over 20 years ago?

EFTPOS hasn’t evolved, and it’s time is now over. Visa Debit is the evolution we need because it was designed for a more connected world, where payments online and over the phone are second nature and where we travel and want to use our own money simply and securely. Quite simply, Visa Debit can take you to places and opportunities that EFTPOS can’t.

The idea behind our campaign, is to position Visa Debit as the latest ‘technology’ for transaction cards, and EFTPOS as outdated as other technology that belongs back in the 1980s. It is crucial that we make this direct comparison to EFTPOS to jolt consumers to make the switch.