Client:Comtel Corporation
Creative:Garry Horner, Matt Kemsley & Dave O’Sullivan, Sri Mogeri.
Brief: For the launch of JUST 15 Prepaid Mobile, Comtel needed a campaign that would give the brand a new identity and make them famous for the having the best and cheapest pre-paid mobile plan in the country.

The campaign features Davo, a character who doesn’t see cutting corners to save cash as something to be ashamed of, but something to be proud of and that’s a part of his everyday life. Davo saves money any way can including re-using teabags by drying them on a clothes line, bringing a date to a free wine tasting, or just paying for ‘the hole’ at a funeral. He even tries to make a bit of cash on the side with his ‘alright to be tight’ auction on e-bay where he sells the most unlikely stuff, including, a used cotton bud, a single chopstick, shop-a-dockets, used tea bags, just to name a few. Welcome to a world where ‘it’s alright to be tight’. justmobile.com.au