Client: The Sydney Morning Herald
Creative: Matt Kemsley, Garry Horner, Joe Craig, Janelle Shearer
Brief: Each year the SSO partners with Fairfax to give readers a free CD with a sample of the world’s favourite classical music. For SMH, the objective of the campaign was to drive a circulation lift by offering readers the opportunity to experience an escape into the world of classical music.

The campaign idea delivered on this thought of being transported into a world of relaxation depicted by an image made up of thousands of music notes.