Client: Mars Petcare - WHISKAS Dancing Mouse Outdoor
Creative: Bruce Baldwin, Michael Syme
Brief: To excite consumers about the improved WHISKAS with Vita-Bites

The much-loved WHISKAS Dancing Mouse commercial was coming back. But how to ensure that it remained top-of-mind when cat owners went shopping? How about a poster that sings to you?

To launch a reformulated WHISKAS with Vita-Bites, we decided to bring back the memorable Dancing Mouse commercial. A disco-dancing mouse is unable to get any attention from a cat who’s eating Whiskas because “There’s nothing cats would rather eat.”

A shopping centre poster campaign was created that included the dancing mouse from the TV commercial under a mirror ball. As shoppers passed it, the mouse sang a disco song specially written for the poster.

Lyrics:
Whether you’re a tabby or whether you’re a moggy.
Vitabites, Vitabites.
There’s nothing cats would rather eat than…
Vitabites, Vitabites.
Ah ha WHISKAS Vitabites, Vitabites.
Ah ha WHISKAS Vitabiiiiiiittttes.