Sydney, 12 May 2008 : Digital agency Whybin\TBWA\TEQUILA\ has taken out Australia’s only Silver Pencil Award at The One Show Interactive Awards held in New York on Friday.

TEQUILA\ was awarded the Pencil for its work on Newline Cinema’s Be Kind Rewind movie website (www.bekindrewind.com). The website was a play on the movie’s theme and worked on the premise that the internet had been erased, suggesting fans help to reinvent it themselves. The TEQUILA\ team worked with the movie’s writer/director, Michel Gondry, and New Line to create a number of viral trailers and seed them online, while the site focused on involving and engaging fans by giving them the ability to actively participate in the site’s creation.

“We’re so proud to receive this award,” says Amanda Wise, Executive Producer, Whybin\TBWA\TEQUILA\. “It’s an honour to be recognised by the industry at such a high level, and this award really highlights the fact that, to be successful, campaigns like these need to be getting people in, engaging them and making their experience truly interactive.”

“Lots of blood, sweat and plasticine went into making the site,” says Russ Tucker, Associate Creative Director, TEQUILA\ “We’re over the moon that the site has been so well received by fans and the industry alike.”

Credits
Creative Director: Claire Gillis, Senior Art Director: Russ Tucker, Copywriter: Dan O’Connel, Art Director: Andrew Fergusson, Lead Designer: Tom Vukelja, Designer: Kim Janson, , Developer: Bruce Collier, Interactive Designer: Lee Borowiak, Editor: Sean Ashcroft, Sound Design: Beau Silvester.

Executive Producer: Amanda Wise.