Client: Fairfax – The Sun-Herald
Creatives: Miles Jeffreys & Mark Cimarosti
Brief: To develop a press campaign to communicate the re-launch of The Sun-Herald’s ‘S’ and develop an integrated campaign to communicate the two week promotion to follow the ‘S’ re-launch.

On Sunday 18 May, The Sun-Herald re-launched the new look ‘S’ section supported by a press campaign.

The launch was followed by a two week promotion encompassing Sunday 25 May and Sunday 1 June which offered readers a free cooling gel eye mask one week, followed by a free beauty brush set the next. This part of the campaign was supported by 2x 30sec TVCs, 2×30sec radio spots, press and online banners.