Client: Nissan Australia
Creative: Justine Gallacher and Rob Hibbert
Brief: Launch the Nissan DUALIS a whole new vehicle concept.

The DUALIS takes Nissan into exciting new territory and, congruously, our supporting campaign presents a new and unique style of automotive advertising.

The DUALIS is the world’s first true compact cross-over design of a sporty hatchback and an SUV, and the campaign demonstrates all that is unique and exciting about the DUALIS in a way that is appealing to our 30-something target audience who have potentially never considered a Nissan before.