Client: adidas Australia – Four Codes Football
Creative: Adrian Pritchard and Pat Sofra
Brief: Demonstrate adidas’ passion for all football in Australia – highlighted by its genuine range of footy boots and association with top players across all codes, such as Matt Giteau; Mark Gasnier; Dale Thomas; Danny Allsopp

Unlike other countries, footy in Australia means any one of four codes – AFL, Rugby Union, Rugby League and Soccer. As such we needed to drive awareness and credibility of adidas having authentic footy product for every style of play, every style of player and across every code. The campaign included a promotional microsite (adidasfootball.com.au), rich media web banners and consumer promotion, together with supporting point-of-sale and retailer window display concepts.