Pacific Brands – Rio
11.12.07
Client: Pacific Brands – Rio
Creative: Bruce Baldwin and Michael Syme
Brief: Bring fun and cheekiness to the established value-based Rio brand.
Showcasing a broad new range of colourful products and value packs, our multi-executional approach featuring comedienne Fifi Box takes the boredom out of a rational value proposition by making the brand immensely cheerful, bright and lively.
[qt:/movies/RioFifi15TV.mp4 320 256]
[qt:/movies/RioMultiSox30TV.mp4 320 256]
[qt:/movies/RioSmoothies15TV.mp4 320 256]
[qt:/movies/RioMultiUndies30TV.mp4 320 256]



