Mars Petcare Australia– Pedigree Small Dog food
11.12.07
Client: Mars Petcare Australia– Pedigree Small Dog food
Creative: Bruce Baldwin and Michael Syme
Brief: Launch a new range of dog food specially formulated for small dogs.
Before the introduction of this product, specialist food for small dogs was all about pampering precious lap-dogs. But Pedigree’s research indicated that there was a large population of small, feisty, active dogs with a totally different set of dietary requirements. These are small dogs with big hearts – and that’s what their owners love about them. So that’s what we set out to celebrate in our advertising.
One Comment





14.01.08
Thoroughly enjoyed this campaign. Keep up the good work.