Client: St.George
Creative: Garry Horner and Matt Kemsley
Brief: A multi-touchpoint campaign leveraging St.George’s core promise, that “You’ll experience a different style of banking at St.George.”
With TV leading the campaign, outdoor and press components were created that exploded the “Born to work at St.George” idea through several creative iterations. These channels were also supported by in-branch material, radio and internally within St.George.

It seems that people can’t get enough of the ‘Baby’ TVC, with likeability scores growing at a record high.