Client: Apple
Product: iPod Touch
Brief: Launch iPod Touch into the Australian market by positioning it as the total ecosystem for your music/digital content needs.

The iPod Touch TV ad has an amazing story behind it – it wasn’t really created by an ad agency. One of Apple’s many fans, a student, created the spot at home, inspired by the lyrics of a track from hot Brazilian band CSS. He put the result on YouTube and the iPod Touch ad was born.