Client: Country Energy
Creatives: Garry Horner and Matt Kemsley
Brief: Prove the ‘We live here too’ brand positioning by showing how Country Energy is central to community life throughout regional NSW.

Two executions were developed: ‘Rob’ and ‘Sandra’. Each shows a day in the life of a Country Energy employee, highlighting all the different ways in which Country Energy contributes, helps, and is integral to the success of the community – presenting the company as an essential service rather than merely a provider of power.

The ads were shot at a range of locations around NSW and were supported by outdoor and press executions. The end result is an engaging dramatisation of the ‘We live here too’ positioning.