Client: Country Energy
Creatives: Miles Jeffreys and Mark Cimarosti
Brief: Position the Country Energy Landscape Art Prize as a competition with stature in both the art world and amongst the general public.

The campaign aimed to attract interest in the art community and beyond. It involved a variety of different media, including print, outdoor and DM and ran throughout regional NSW.

The campaign invited the audience to ‘Walk amongst Australia’s most beautiful landscapes’, by showcasing some previous entrants’ work with images of people overlaid as if they could actually stroll through the scenes depicted. The range of previous entries used also highlighted the breadth and depth of talent entering the competition.