Client: Fairfax - The Sun-Herald
Creative: Garry Horner and Matt Kemsley
Brief: Drive up sales of The Sun-Herald by making the free ‘Swing and Soul’ double CD giveaway a must-have Sunday essential.

This was the first job for The Sun-Herald carried out across print, online, TV and radio media. The imagery, CD cover and online were a celebration of the swing and soul era and encouraged consumers to engage with this period of music history. The print work was modeled on pin-up posters from this era. Week I featured an illustration of Louis Armstrong and Week II of James Brown.