Client: eBay.com.au
Creative: Claire Gillis, Karl Reynolds, Hamish Spencer, Dave Lidster
Brief: Get people to buy one Christmas present this year on eBay.com.au

The campaign launched with one TV airing of an emotional film which also featured in banner ads and on the microsite www.presentstocryfor.com.au. The site features tips, tricks and tools from eBay to help you buy more thoughtful gifts, including ‘The Blubinator’ for those who want to make someone sob with joy this Christmas.

This Christmas, instead of fighting your way into an antiseptic mall to buy whatever they’re offering, do something revolutionary for your loved ones – get them a gift they really want. A gift so unique and thoughtful that it will reduce them to tears.

A present to cry for from eBay.