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Creative Team: Scott Whybin, Justine Gallacher and Rob Hibbert

Brief: Tasmania is a “one day” destination. There are very few people who don’t want to go there – it’s beautiful, clean and green, full of nature, heritage and great food and wine. The problem that people aren’t sure what they’ll do when they get there. There’s no trigger to action.

Pacific Brands – Hush Puppies

30.10.09 \ No Comments

Client: Hush Puppies Summer 2009/2010

Creative Team: Amelia Birrell and Georgie Secull

Brief: Every woman craves comfortable and fashionable shoes. But few brands can truly marry style with comfort in the way that Hush Puppies do. The brief to the agency was to develop a print campaign that showcased the latest summer looks, but in a uniquely Hush Puppies way.

VISA Debit – Go

30.09.09 \ No Comments

Client: VISA Debit
Creative: Matt Kemsley, Garry Horner, Miles Jeffreys, Tammy Keegan
Brief: Dislodge EFTPOS as the default transaction card and redefine VISA Debit as the next generation transaction card.
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The Sydney Morning Herald – Sydney International Food Festival

30.09.09 \ 1 Comment

Client: The Sydney Morning Herald Sydney International Food Festival
Creative: Miles Jeffreys & Tammy Keegan
Brief: This year the Sydney International Food Festival replaces the popular Good Food Month, our brief was to create excitement around this new event and drive people to discover a world of international food right in their own backyard.
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Pedigree – Puppy.com.au

30.09.09 \ No Comments

Client: Pedigree
Creative: Kara Grey, Natalie Cheng
Brief: Create a web destination that embraces the Pedigree Puppy brand edict/ethos, “We’re for dogs and that means puppies too,” giving puppy parents all the tools necessary to raise their puppy and be there with them to celebrate all the key moments on their pup’s journey to dog-hood.
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COMTEL – Just 15

29.09.09 \ No Comments

Client:Comtel Corporation
Creative:Garry Horner, Matt Kemsley & Dave O’Sullivan, Sri Mogeri.
Brief: For the launch of JUST 15 Prepaid Mobile, Comtel needed a campaign that would give the brand a new identity and make them famous for the having the best and cheapest pre-paid mobile plan in the country.
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The Sydney Morning Herald – Sydney Symphony

23.09.09 \ No Comments

Client: The Sydney Morning Herald
Creative: Matt Kemsley, Garry Horner, Joe Craig, Janelle Shearer
Brief: Each year the SSO partners with Fairfax to give readers a free CD with a sample of the world’s favourite classical music. For SMH, the objective of the campaign was to drive a circulation lift by offering readers the opportunity to experience an escape into the world of classical music.
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The Sydney Morning Herald – Weekday Business + Sport Liftout Resize

23.09.09 \ No Comments

Client: The Sydney Morning Herald Weekday Business + Sport Size Change
Creative: Steve Dodds, Dave Lidster, Sri Mogeri, David O’Sullivan
Brief: Two of the most popular Monday to Friday sections, Sport and Business will become one convenient (tabloid-sized) lift out. The quality of journalism and content which saw the paper awarded Newspaper of the Year earlier this month (PANPA Award), will still remain the same, the only change is size. The paper’s main news section will remain a broadsheet.
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Save Miguel

23.09.09 \ No Comments

Client: Amorim
Creative: Matt Kemsley, Garry Horner
Brief: Amorim came to us with their business problem. To build massive awareness of the environmental issue facing the cork industry with the introduction of mass produced metal screw caps.
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La Famiglia – Garlic Bread so good Italian Mama is stealing it back

23.09.09 \ No Comments

Client: Goodman Fielder – La FAMIGLIA Garlic Bread
Creative: Garry Horner, Matt Kemsley, & Ryan Foster
Brief: Popularise Garlic Bread whilst communicating the quality of La FAMIGLIA.
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Rheem – Contemporise TVC’s

23.09.09 \ No Comments

Client: Rheem
Creative: Garry Horner, Matt Kemsley
Brief:To contemporise the Rheem brand and communicate it’s product range while leveraging the nostalgic fondness Aussies have always had for Rheem.
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Wyeth – ReCharge “Chains” Campaign

21.09.09 \ No Comments

Client: Wyeth
Creative: Matt Kemsley, Garry Horner
Brief: Relaunch ReCharge into the Australian market and encourage everyday usage by communicating a clear consumer benefit around energy.
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Nissan – 370 Reasons to Z

21.09.09 \ No Comments

Client: Nissan Australia – 370Z Launch ‘Take the Wheel’
Creative: Marco Eychenne, Mark Cimarosti, Claire Gillis
Brief: 2009 marked the 40th anniversary of the legendary Z range. And the new 370Z was the pinnacle of this rich heritage. Our aim was to create a new legend, in what has been a very tough climate for car companies. In Australia car sales have dropped by 22%. Making it an especially tough time to sell sports cars.
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Mars Petcare – WHISKAS Dancing Mouse Outdoor

14.08.08 \ No Comments

Client: Mars Petcare – WHISKAS Dancing Mouse Outdoor
Creative: Bruce Baldwin, Michael Syme
Brief: To excite consumers about the improved WHISKAS with Vita-Bites

The much-loved WHISKAS Dancing Mouse commercial was coming back. But how to ensure that it remained top-of-mind when cat owners went shopping? How about a poster that sings to you? Read more

Nissan X-TRAIL turbo diesel launch

14.08.08 \ No Comments

Client: Nissan X-TRAIL turbo diesel launch
Creative: Bruce Baldwin, Michael Syme
Brief: Launch the new turbo diesel Nissan X-TRAIL as the authentic turbo diesel SUV.

Like your pet, your car is an extension of your personality, and the second installment of the successful ‘Not for pretenders’ Nissan X-TRAIL campaign reinforces this. Read more

Mars Petcare – OPTIMUM Launch Campaign

14.08.08 \ No Comments

Client: Mars Petcare – OPTIMUM Launch Campaign
Creative: Paul Hastings, Peter Kirwan
Brief: To communicate OPTIMUM nutrition through perfect balance

OPTIMUM is a scientifically developed pet food with a Macro Nutrient Profile (MNP) specifically designed for pets at different stages in their lives.

The nutritional benefits of such a food are many and varied. Our challenge, therefore, was to communicate a lot of scientific information in an entertaining manner. And at the same time build a unique tone of voice – engaging, likeable and unique – for the brand.
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B&T AGENCY OF THE YEAR

6.08.08 \ 1 Comment

WHYBIN\TBWA TEQUILA
WINS B&T AGENCY OF THE YEAR

PEDIGREE “Smiling Dogs”

6.08.08 \ No Comments

Client: Mars Petcare PEDIGREE
Creative:Scott Whybin, Paul Hastings, Peter Kirwan
Brief: To raise awareness of the benefits of feeding your dog PEDIGREE Meaty Bites ‘with a new dental kibble’

PEDIGREE keeps Australia’s dogs smiling. Read more

TEQUILA\’s Be Kind Rewind campaign takes out Silver Pencil at One Show Interactive

4.06.08 \ No Comments

Sydney, 12 May 2008 : Digital agency Whybin\TBWA\TEQUILA\ has taken out Australia’s only Silver Pencil Award at The One Show Interactive Awards held in New York on Friday.

Absolut – In An ABSOLUT World Launch Campaign

3.06.08 \ No Comments

Client: Maxxium, ABSOLUT
Creative: Peter Bidenko, Tom Hoskins, Kara Grey, Karl Reynolds, Andy Fergusson, Dan O’Connell
Brief: To shift the focus of the brand from aspirational and aloof to being inspirational and approachable with a meaningful and relevant point of view.

If you could change one thing about the world to make it a more inspiring and desirable place, what would it be? Absolut Vodka’s new campaign asks consumers to imagine an Absolut world and engage with the brand in a way that’s relevant to each individual. Using online, activation, cinema and POS channels, TBWA launched Absolut’s new international brand campaign. www.inanabsolutworld.com.au