WHAT'S HAPPENING
Mars Petcare - WHISKAS Dancing Mouse Outdoor 14.08.08 \ No Comments Client: Mars Petcare - WHISKAS Dancing Mouse Outdoor The much-loved WHISKAS Dancing Mouse commercial was coming back. But how to ensure that it remained top-of-mind when cat owners went shopping? How about a poster that sings to you? Read more |
Nissan X-TRAIL turbo diesel launch 14.08.08 \ No Comments Client: Nissan X-TRAIL turbo diesel launch Like your pet, your car is an extension of your personality, and the second installment of the successful ‘Not for pretenders’ Nissan X-TRAIL campaign reinforces this. Read more |
Mars Petcare - OPTIMUM Launch Campaign 14.08.08 \ No Comments Client: Mars Petcare - OPTIMUM Launch Campaign OPTIMUM is a scientifically developed pet food with a Macro Nutrient Profile (MNP) specifically designed for pets at different stages in their lives. The nutritional benefits of such a food are many and varied. Our challenge, therefore, was to communicate a lot of scientific information in an entertaining manner. And at the same time build a unique tone of voice – engaging, likeable and unique – for the brand. |
6.08.08 \ 1 Comment WHYBIN\TBWA TEQUILA |
6.08.08 \ No Comments Client: Mars Petcare PEDIGREE PEDIGREE keeps Australia’s dogs smiling. Read more |
TEQUILA\’s Be Kind Rewind campaign takes out Silver Pencil at One Show Interactive 4.06.08 \ No Comments Sydney, 12 May 2008 : Digital agency Whybin\TBWA\TEQUILA\ has taken out Australia’s only Silver Pencil Award at The One Show Interactive Awards held in New York on Friday. |
Absolut - In An ABSOLUT World Launch Campaign 3.06.08 \ No Comments Client: Maxxium, ABSOLUT If you could change one thing about the world to make it a more inspiring and desirable place, what would it be? Absolut Vodka’s new campaign asks consumers to imagine an Absolut world and engage with the brand in a way that’s relevant to each individual. Using online, activation, cinema and POS channels, TBWA launched Absolut’s new international brand campaign. www.inanabsolutworld.com.au |
Fairfax – The Sun-Herald - S re-launch campaign and promotion 3.06.08 \ No Comments Client: Fairfax – The Sun-Herald On Sunday 18 May, The Sun-Herald re-launched the new look ‘S’ section supported by a press campaign. |
Nissan Australia - Dualis Launch Campaign 2.06.08 \ No Comments Client: Nissan Australia The DUALIS takes Nissan into exciting new territory and, congruously, our supporting campaign presents a new and unique style of automotive advertising. |
Nissan Australia - Launch the new Micra Campaign 2.06.08 \ No Comments Client: Nissan Australia With 16 models flighting for share of the light car segment, Nissan challenged the light car recipe with the launch of the new Nissan Micra. Specifically aimed at young urban females Micra positioned itself as the vehicle that inspires fun in the city with its stand out from the crowd styling. The launch campaign themed ‘Cities love Micra’ required a multimedia approach including television, cinema, print, press, outdoor, radio, online and transit media. |
Country Energy – Finding Better Ways 20.02.08 \ No Comments Client: Country Energy The ‘Finding Better Ways’ campaign highlights the passion with which Country Energy meets and exceeds its role and responsibilities in the community. From improving business and asset efficiencies to reducing environmental impacts and boosting employment, Country Energy is constantly ‘finding better ways’ to serve local communities. |
adidas Australia – Impossible is Nothing 20.02.08 \ 2 Comments Client: adidas Australia – Impossible is Nothing The focus of our creative support for the global television and digital media was to create communications directly from the global approach that engaged our target audience in a fresh and memorable way. The locally produced engagement creative consisted of Flash driven game and rich media online executions |
adidas Australia – Four Codes Football 20.02.08 \ No Comments Client: adidas Australia – Four Codes Football Unlike other countries, footy in Australia means any one of four codes - AFL, Rugby Union, Rugby League and Soccer. As such we needed to drive awareness and credibility of adidas having authentic footy product for every style of play, every style of player and across every code. The campaign included a promotional microsite (adidasfootball.com.au), rich media web banners and consumer promotion, together with supporting point-of-sale and retailer window display concepts. |
New Line Cinema - Be Kind Rewind 11.12.07 \ No Comments Client: New Line Cinema TEQUILA has erased the internet. As part of the official movie website launch for Be Kind Rewind, New Line Cinema’s latest feature film from director Michel Gondry, starring Jack Black and Mos Def, the TEQUILA creative team rebuilt – ‘sweded’ – the internet using things they found around the office. String. Wire. Pipe cleaners. Some old bits from a Monopoly set. They are hoping no-one will mind. |
Fairfax – The Sun-Herald – WWF Calendar 11.12.07 \ No Comments Client: Fairfax – The Sun-Herald The Sun-Herald, teamed with WWF-Australia and EnergyAustralia, is offering readers a glossy calendar featuring high quality photo-journalism of endangered animals. The calendar comes complete with useful and educational information about the animals as well as energy efficiency tips. |
Mars Petcare Australia– Pedigree Small Dog food 11.12.07 \ 1 Comment Client: Mars Petcare Australia– Pedigree Small Dog food Before the introduction of this product, specialist food for small dogs was all about pampering precious lap-dogs. But Pedigree’s research indicated that there was a large population of small, feisty, active dogs with a totally different set of dietary requirements. These are small dogs with big hearts – and that’s what their owners love about them. So that’s what we set out to celebrate in our advertising. |
Pacific Brands – Holeproof Smart Socks and Undies 11.12.07 \ No Comments Client: Pacific Brands – Holeproof Smart Socks and Undies Our aim was to give mass appeal to a limited market specialist product. To do this we focussed on the key benefits of the technology. For men’s socks, that was the suppression of foot odour – with the result that men could be unusually confident about removing their shoes in public. This was dramatised in the commercial. Once the concept was established, we demonstrated how the technology could benefit the consumer across the other products in the range. |
11.12.07 \ No Comments Client: Pacific Brands – Rio Showcasing a broad new range of colourful products and value packs, our multi-executional approach featuring comedienne Fifi Box takes the boredom out of a rational value proposition by making the brand immensely cheerful, bright and lively. |
11.12.07 \ 1 Comment Client: Nissan Australia While the competition were becoming increasingly smooth, refined and sleek, and vying for an ‘urban contemporary’ image, Nissan’s new X-TRAIL continued to present itself as a tough, rugged and unashamedly authentic traditional 4WD. So instead of taking the competitors on at their own game, our multimedia campaign celebrated the joy of real off-road 4WDs and presented the competitors as pretenders. |
4.12.07 \ 1 Comment Client: St.George |